Point Of Sale Display Packaging Design

In the fast-paced retail environment, capturing the attention of shoppers is paramount. Large free-standing POS units serve as the first point of contact between the consumer and the brand. Crafting a captivating and aesthetically pleasing design can establish an immediate connection, creating a positive first impression that sets the tone for the entire shopping experience.

Point of sale design refers to the visual elements and layout of the physical or digital space where customers make their purchases. It encompasses everything from signage, displays, packaging, and even the overall ambiance of the environment. A well-designed POS system should be visually appealing, intuitive, and aligned with the brand's values and messaging.

Visual merchandising plays a vital role in attracting and engaging customers within a retail environment. It encompasses the art of presenting products in an appealing and visually enticing manner. By creating an inviting atmosphere, businesses can captivate their target audience, stimulate their interest, and ultimately drive sales.

At the forefront of effective POS design lies the principle of visual appeal. We humans are visual creatures, drawn to captivating aesthetics and striking displays. By leveraging this innate preference, retailers can create a shopping environment that commands attention and entices customers to explore further.

POSM is a very young aspect of printing, and is continuously evolving, in an attempt to promote above the competition. Although there are standards that are accepted in POSM, the limit of its potential is only limited by the imagination. 

From a manufacturing perspective, POS is generally divided into three major categories. These being Temporary, Semi-permanent and Permanent. 

It is common for people to get confused when confronted with the term POP and POS. In most respects the two are the same, however, there are some subtle differences.